Wednesday, 9 April 2014

“Yummie, yummie in my tummie” (Part 1)


After having spent hours searching through various clothing stores looking for the perfect outfit, the only stop that I ever make in the commercial zone is to a food outlet.


Passing by the local food stall, my mouth began watering when the sumptuous smell of the local cuisine intrigued my saliva glands. I looked down only to hear the grumbling sound of my stomach and even though I came with only one purpose to the city, I could taste the appetizing food product in my mouth enticing me to make just one small stop just to fill this empty void.

Illustrated in the image above is a small scale local food restaurant located in the commercial zone in urban city center of Arima. As seen in the image above “Amanda’s” sells a variety of items from donuts and cakes to roti and various types of pies which are all part of the “trini” pallet. 

Food is essential to human life and determines human survival. The food places in urban areas act as a means to provide one of the basic amenities needed by human beings on a daily basis.  It is a cultural commodity that is representative of a specific nutritional value, taste and tradition (Schanbacher 2010).  Food in general provides the necessary nutrients needed by the human body for growth and development.

The following link summarizes the importance of food to the human body and health:

Likewise, it is seen that these food outlets, be it local cuisine or foreign products, are scattered around the entire urban city center especially in the main commercial zones in Trinidad. This allows maximum contact with the everyday shoppers and pedestrians and with the appropriate advertising and infrastructural development for the commodity allows for the success of the central business (Bhatia 2010) and thus the continuous success of the commercial zone as it increases income generation.

Therefore, there are many positive and negative consequences of food outlets being present in the commercial zone or city center.

One main advantage of food outlets being located in the commercial zone is the fact that it ensures for high food availability to the public.  This means that there is a wide selection to choose from, be it Doubles, gyros, KFC, Subway, Chinese Food, fried and baked pies and many many more. This acts as a means to ensure that people always come back knowing that they have easy access than having to go into another area to get exactly what they want to eat with more options. Therefore, food outlets enhance the diversity of commercial zones.

Another advantage of food outlets in commercial zones is that they are very convenient. Persons won’t have to go out of their way to get something to eat during their time at the city center. They can just pull up at the side of the road if they’re driving or just stop in at any of the small businesses on the main city streets or even go to one of the restaurants located in the commercial zone.  Thus, the location of food stall in city center make it convenient for persons to spend minimal time getting something to eat and thus encourages them to come back as they can stay on their route.

On the other hand, although food places being located in the city center plays a major role in its success there are many negative consequences that also arise due to this. These problems mainly arise due to the lucrative advertising that these persons adopt in their sales strategy. These encourage person to waste their money on unnecessary food items that they may not need at the money or even spend too much more. This thus allows persons to have to cut back on something else that they would have wanted to buy that would be seen as a necessity.

Food places in commercial zones are seen to be very important aspect of urban culture as it is one of the most frequented places in the urban areas especially in Trinidad. These pose many benefits such as high convenience and high accessibility but it on the other hand encourages person to spend their money unwisely due to consumer advertising that many persons cannot resist. However, it should be noted that there are varying types of food outlets in commercial zones that allow for it to continually be successful and generate income. These types shall be explored in the upcoming blog entry and each has their own pro and cons to the city and society on a whole.  

References:

Biology.blurtit.com.2014."Why Is Food Important For The Body? - Blurtit.". http://biology.blurtit.com/284614/why-is-food-important-for-the-body (accessed 3 Apr 2014).Bhatia, S.C. 2010.Retail Management. Atlantic Publishers & Dist., 2008.

Bhatia, S.C. 2010.Retail Management. Atlantic Publishers & Dist., 2008.

Mdgeo.com. 2011."Five important points why food is important to health | MD Geo."http://www.mdgeo.com/five-important-points-why-food-is-important-to-health/ (accessed 3 Apr 2014).



Schanbacher, William D. 2010.The politics of food. Westport, CT: Praeger Security International.



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